
The Spirits Category Manager is responsible for overseeing andndeveloping the spirits portfolio across all channels (on-trade, offtrade,nand retail) in Bahrain. The role aims to maximize profitabilitynand sales by curating a diverse, innovative, and market-leadingnselection of spirits, including premium brands, mainstreamnfavorites and emerging categories such as craft spirits and artisanalnliquors. The manager will meet the commercial needs of tradencustomers while engaging consumers through new productnlaunches, tastings, educational initiatives, and promotional events. nThe role involves strategic portfolio management, market analysis,nand stakeholder collaboration to position GBI as the premierndestination for curated spirits selections. The ideal candidatenshould possess strong commercial acumen, extensive knowledgenof spirits and excellent engagement skills to educate staff andncustomers alike.

