وظيفة مدير تنفيذي لدى نستله في بيروت Commercial Development Executive
About the job Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. In this role, you will be responsible for implementing and executing a compelling category story that is adapted from the Cluster/BU direction by being the go-to expert on the ground, representing the category’s interests and direction while working closely with key stakeholders on building, implementing, and monitoring the category performance and delivering on the shopper agenda. A DAY IN THE LIFE … CDE primary responsibility is to drive & implement the commercial strategy farmwork and ensure Nestle business plans and execution meet shopper & customer needs. Category: Drive category expertise on the ground while representing the category to the customer supporting Sales & BU to win in the market and influence the customer agenda.
Champion and drive Category data analytics while assessing performance and driving actionable plans alongside the country’s management team to deliver on category objectives.
Activate local category growth driver & category selling stories.
To lead our short and medium term commercial planning processes & translate category MBS (Country strategies) into ICP (Commercial plans).
Identify areas of improvement and suggestion to optimize commercial growth. Shopper: Understand shopper purchase motivation & behavior by channel.
Lead the generation & interpretation of shopper understanding through sources of information and translate them into actionable insight relevant to category, brand, channel, and customer.
Monitor and report shopper trends, implications, and opportunities, leveraging supplier, customer and Nestlé network and tools to guide internal and external customers to future growth opportunities.
Lead on shopper activations and key implementations to leverage on the category plans in key customers while liaising with the cluster category team/OPC sales management and A& P leads to craft and execute shopper relevant activations. Channel: Full understanding of the roles and key enablers of each channel and assign the correct tactics & plans per channel to help achieve channel growth.
Coordinating and planning the execution of customer specific event, leading on the category growth driver’s implementation in key channels/customers.
Manage category gaps on channel/customer level by recommending a course of action with the sales community to deliver on category objectives.
Implement category/Channel captaincy (Placement / MSL / Planograms).
Review & Implement category POS across prioritized channel and enable its implementation and optimization while efficiently driving availability & visibility in physical and digital stores through perfect execution of POS.
Monitor and analyze competitive activities in the trade and recommend/adjust category’s commercial activities to drive a positive ROI while safeguarding overall category TTS through guiding and advising the sales community on the proper investment mix by channel/customer.
Manage category gaps on channel/customer level by recommending a course of action with the sales community to deliver on category objectives. Strategic Revenue Management: To Understand and plan optimal investment & portfolio choices per channel.
Sell the right product to the right customer at the right time for the right price and with the right pack. What will make you successful… 23 years of experience in a commercial role with a proven track record of delivering on results while being able to:
Understands customers and the commercial processes.
Understands roles and can manage with key functions (Sales/ MKTG/ General Management)
Drive the understanding of the different shopper missions, channel, and customer dynamics/roles & competitive landscape.
Possess a strong Business acumen & strong analytical skill.
High follow up, self-adherence & deadline oriented. تابع للوظائف على لمشاهدة جميع الوظائف الشاغرة على ثريدز اضغط شارك أصدقائك الخبر