Monitor sales performance, track key performance indicators (KPIs), and analyze sales data to evaluate effectiveness of sales and marketing initiatives and identify areas for improvement. Provide feedback to management on market trends, competitive activities, and customer preferences to inform product development, pricing strategies, and sales forecasts. Coordinate with internal teams, including product development, operations, and customer service, to ensure alignment of sales and marketing activities with business objectives. Attend industry conferences, trade shows, and networking events to represent the company, build relaationships, and explore partnership opportunities. Attend training sessions, workshops, and professional development events to stay current on market trends, new technological advancements, and best practices in marketing and sales. Negotiate contracts, pricing, and terms of sale with clients, preparing proposals, quotes, and sales agreements in accordance with company policies and guidelines. Contribute to the development of sales forecasts, budgets, and strategic plans, providing input and insights to support business growth objectives.